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The Alley OS

Staff Booking Portal
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0
Bookings
$0
Revenue
0/16
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Available
Online
Staff / Walk-in
Blocked
Rock-n-Bowl

March 2026 — Monthly Report

The Alley, Owen Sound — League Season

$41,200
Total Revenue
+20.5% vs Feb
410
Total Bookings
+20.6% vs Feb
$100.49
Avg Booking Value
-0.1% vs Feb
45% / 55%
Online vs Staff
+10pts online
12
No-Shows
-57% vs Feb (deposits working!)

Revenue by Source

$41,200
Total
Online Bookings 45% — $18,540
Phone Bookings 30% — $12,360
Walk-in Bookings 25% — $10,300

Revenue by Category

Lane Rentals (5-Pin)
$12,000
Lane Rentals (10-Pin)
$9,500
Food Combos
$6,200
Drink Vouchers / Bar
$4,800
Laser Tag
$2,400
Packages
$2,200
Golf Simulator
$1,800
Party Room Rentals
$1,500
Shoe Rentals
$800
Other Add-ons
$600

Avg Bookings by Day of Week

Mon
Tue
Wed
Thu
Fri
Sat
Sun
League nights: Tue, Wed, Thu | Rock-n-Bowl: Fri, Sat

Online vs Staff Bookings (Weekly)

Week 1
Mar 1-7
38
52
Week 2
Mar 8-14
42
48
Week 3
Mar 15-21
48
45
Week 4
Mar 22-31
55
42
Online Staff / Phone / Walk-in
Online bookings grew from 42% to 57% as customers discovered the system

Peak Hours Heatmap

Quiet
Busy

Top Add-Ons Sold — March 2026

#ItemQtyRevenue
1Domestic Beer Voucher156$1,014
2Pizza & Pop Combo142$1,276
3Pitcher of Beer98$1,861
4Wings & Fries Combo87$1,130
5Kids Meal78$545
6Nachos Platter45$675
7Family Fun Pack34$3,060
8Date Night Package22$1,100
9Party Room Rental18$900
10Corporate Package8$2,000

Month-over-Month Comparison

MetricFebruaryMarchChange
Revenue$34,200$41,200 +20.5%
Bookings340410 +20.6%
Avg Booking$100.59$100.49 -0.1%
Online %35%45% +10pts
Food & Drink Revenue$8,400$11,000 +31.0%
No-Shows2812 -57.1%
Deposit policy is working. No-shows dropped from 28 to 12 after requiring deposits for online bookings. That is $560+ in recovered revenue.
Add-on upsells are paying off. Food & drink revenue jumped 31% after launching combo suggestions during booking.

Support & Requests

Your monthly retainer — managed by Mario at Fp Digital

Monthly Hours — April 2026

5.0 hrs
Monthly Retainer
3.5 hrs
Used This Month
1.5 hrs
Remaining
0 hrs 5 hrs
Hours reset on the 1st of each month. Additional hours billed at $125/hr. For larger changes, request a quote.

Submit a Request

Mario will review your request and reply with a time estimate within 24 hours. Work within your monthly 5 hours is included. Additional hours are $125/hr. For bigger changes or new features, select "Request Quote" and I'll provide a detailed estimate.

Mario will review your request and reply with a time estimate within 24 hours. Work within your monthly 5 hours is included.

Request History

#007 Completed
Fix booking confirmation email typo
0.25 hrs — Apr 2, 2026
#006 In Progress
Add Mother's Day brunch bowling package
Est. 1.0 hrs — Apr 15, 2026
#005 Completed
Block lanes 1-4 for private event April 5
0.25 hrs — Mar 25, 2026
#004 Completed
Add new league schedule for spring season
1.0 hrs — Mar 22, 2026
#003 Completed
Update pizza menu prices
0.25 hrs — Mar 18, 2026
#002 Completed
Add Easter weekend special event to calendar
0.5 hrs — Mar 15, 2026
#001 Completed
Update Friday Rock-n-Bowl hours to start at 8pm
0.25 hrs — Mar 12, 2026

Customers

The Alley, Owen Sound — Customer Directory

247
Total Customers
All time
34
New This Month
April 2026
89 (36%)
Repeat Customers
2+ visits
218 (88%)
Emails Collected
88% capture rate
12
Members
Active memberships
$104
Avg Customer Value
Per visit average
4.6
Avg Visits
All customers
Name ↕ Email Phone Visits ↕ Total Spent ↕ Last Visit ↕ Joined ↕ Avg Spend ↕ Frequency Member Actions
📱
Your customer list grows automatically with every booking. Export anytime as CSV to use with Mailchimp, Constant Contact, or any email marketing tool. Send promos for Rock-n-Bowl nights, holiday specials, membership drives, and more — to people who have already visited and loved it.

Setup

Manage your lanes, add-ons, packages, and pricing — in one place.

Lanes & Resources

Activity Number Label Status Actions

Add-Ons

Label Category Price Per-person Featured Inventory Enabled Actions

Packages

Label Description Price Enabled Actions

Pricing Rules

Activity Label Day Window Rate Type Rate Actions

Change Log

When Who Entity Action Field Old → New

Edit

Customer Name

Booking History

DateActivityAdd-ons / PackageAmount

Staff Notes

Add Booking

Customer Info
Booking Details
Add-Ons
Packages
Payment & Notes
Total: $0.00

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